Top 10 Mobile App Technologies Your Business Should Implement Immediately
To stay competitive in today’s marketplace, businesses need to implement cutting-edge technologies. The digital landscape is constantly evolving across many areas, including 5G, commerce, security and more. Following are 10 of the current top mobile app trends.
1. Mobile Wallet Integration
Mobile wallet applications abound, and they’re making transactions easier and faster for many people. The old standbys of cash and card readers may still have their uses, but the popularity of mobile wallets makes integration a top priority for any business wanting to retain its customer base. Don’t miss out on transactions because of a lack of mobile wallets.
2. Sales on Mobile Devices
You have undoubtedly heard of e-commerce, which is shopping via the internet (electronically). In recent years, mobile commerce is also increasing in popularity. Often referred to as m-commerce, shopping on the go from handheld devices has created a new and more immediate connection between businesses’ e-retail site and customers’ attention.
3. Event-Streaming Improvements
Small businesses may not have big bucks to send their employees to live events, conferences and meetings. If a business wants to host an in-person event for customers to watch and participate in, that can cost a great deal as well. Platforms exist now to hold virtual meetings among small groups who can participate on their mobile devices. Additionally, though, some platforms simulate real-world events by allowing users to switch between lectures and chat with each other in a text box.
4. Compatibility With 5G Bandwidths
Apps a company designs must maintain compatibility with current technology as it comes available. One recent development that is taking off is 5G. It improves wireless reception and speeds, and it’s quickly replacing its older counterparts. If you’re designing or updating a mobile app, remember to include compatibility testing for this critical functionality.
5. Tracking With Beacons
Beacons have the potential to create profound changes in how your customers interact with your stores. A beacon in your store can interact with your app on the user’s phone, telling them of things like sales and telling you where they’re at in the store.
6. Offering Internet-Connected Products
The Internet of Things (IoT) has taken off. Gone are the days of a customer sweating about whether the stove was turned off or the door was locked. The customer only needs to check a mobile app.
7. Wearable Device Integration
Although wearable devices have been around for a while, it isn’t too late to take part in this trend. There may be ways you can add value to the market with your own wearable device, or you may simply be able to integrate with an existing one in a way that boosts its usefulness.
8. Using Chatbots for Better Customer Relations
In the realm of artificial intelligence, one development that has taken off in recent years is chatbots. Offering around the clock customer service via anyone’s mobile device may soon be achievable for even the smallest business budget.
9. Sales and Engagement With Augmented Reality
To engage customers, augmented reality is the thing to do. Companies are finding clever ways of taking advantage of this tech, including apps that let people digitally test new makeup or clothing before they ever order those items.
10. Security Enhancements With Biometrics
As you start venturing into the amazing ways your business can join some of the above trends, you must not neglect one critical area: Implementing good security measures. A method increasing in popularity is biometrics, which uses recognition of fingerprints, face or voice to permit access.
What tech do you feel your company falls short on? What do you think you’re getting right? If you aren’t sure of those answers, it might be time to evaluate your current status and make some adjustments.