Although digital technology disrupted the watch industry, hand-crafted watches haven’t fallen out of demand. Swiss watchmakers feared the growing influence of digital watches in the 1980s, but the industry overcame the digital revolution and fought off predictions that smartphones would end their relevance. In the last ten years, smartwatches have claimed a sizable portion of the market, but watchmakers continue their time-honored tradition and try to appeal to new generations of consumers. With all the